Prakash Upreti
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Facebook Marketing

Facebook Marketing

Prakash Upreti
·May 29, 2022·

8 min read

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Do you realise the ways that people acquire information have been changing significantly over time? In the old days, people mainly obtained information from newspapers, television, and radio. These sources, however, are quite limited because they only work well locally. Although these traditional modes of communication continue to be used, the internet has quietly emerged as a new and more effective means of information flow. modern world, internet marketing has become popular and everyone’s choice as well. Websites like Facebook, Twitter, Google, YouTube, etc are becoming more popular for marketing and promoting any business.

Facebook is the leading platform in social media for providing internet marketing services for any business. It can increase your business's visibility to your targeted user or customer and increase sales. A well-written Facebook business profile is an essential part of your promotional, sales, and marketing tools. If Facebook is maintained well, it can bring your company to a higher level and demonstrate your credentials through your people.

Key points to be consider in Facebook Marketing in Nepal:


Facebook profiling and page updates: A well written and meaningful Facebook business profile is an essential part of your sales and marketing tool to promote business. If Facebook profile is maintained well it can bring life and demonstrate your credentials through your potential customers.

Facebook Contest: Facebook contests and offers help a business page to increase likes and customer interaction. This will add many customers, widely promote your business and increase brand loyalty among customers.

Facebook Campaign: Facebook campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They are designed to help you optimize & measure your results for each objective across multiple ad and set of ads. Facebook campaigns you can choose from or all, three below:

  • Facebook like boosters
  • Facebook Lead Generation
  • Facebook Video Views
  • Facebook Post Boost
  • Facebook custom tab for conversion
  • Facebook banner advertisement for conversion.

Why Facebook Marketing:


Few years back when Mark Zuckerberg come up with his concept of social networking site and named it as Facebook ,he had no idea what it would become in the time to come. (Worldwide, there are over 2.32 billion monthly active users (MAU) as of December 31, 2018. This is a 9 percent increase in Facebook MAUs year over year. This is compared to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is simply too big to) (View More), it is definitely the biggest platform you can get if you seek to engage with many people from every part of the world. Though, Facebook is the premiere social networking platform, and the fact is that it can help businesses in growing and reaching out to a new customer.

With billions of users globally, Facebook networking has made a mark for itself throughout its inception in 2004. Facebook can boost up 95% of its most active users logging them daily. Think about whom you would like to meet and introduce yourself promoting through Facebook. Not only you can reach more people through Facebook, you can reach the specific people who are most likely to become your customers.

As you have your own Facebook page for your business, you can keep daily updates about your business and services which alerts your customers and they attracts towards your products & services. As you posts updates, photos, links and more, it attracts customers towards you. Always consider about customers before posting anything either they like it or not.

Get more likes in you page and post: When you start your business many things has to taken into consideration. Do you know where your potential customers are? Most of them are on Facebook. If you are not active in Facebook marketing your business is missing out and loosing potential customers. Here are some major reasons why you should have your presence in social networking site like Facebook.

Customer Interaction: As we all know customers are the king of market, so in this competitive world your business needs to get connected with customers through Facebook. Having your business through a fan page or a group is a great way to learn more about customers and their interests. Through comments and posts you can get direct feedback and conversations with your target customers.

Give a personal touch to your business: To connect with Facebook is very important for any business; you need to be able to connect with people and grow your contacts which benefit your business. Facebook allows you to give your business an image and then you can actually have live conversation with people, know their interests and can promote your business widely.

Develop a loyal fan base: Facebook allows your business to introduce yourself in this competitive world and develops your own community, all you need to do is post updates, links and photos that is relevant and useful for your business and attracting customers. You can even have promotional contests and campaigns through your page and offer incentives as well; if it is done systematically you can attract more people and get loyal customers on Facebook.

SEO: Search engine optimization in Nepal is the key aspect for anyone who desires to build a significant presence on web. Having Facebook page for your business can help you in your SEO efforts as well, all the links, updates and posts are indexed by search engines. So, having a page flowing with continuous relevant content will definitely give you a jump in search engine rankings.


Beat your competition: One of the biggest reasons for you to be in Facebook is that your competition might already be there. In this competitive market, lagging behind will make really hard for your business to succeed. So, for the improvement of your business and defense your competitor you must have attractive Facebook page to grow business and get loyal customers for business.

Viral Promotion: If someone ends up liking your page then it appears in their newsfeed, this makes it possible for your business to be in their eyes on a regular basis status updates or posting of contents. What’s more? If they comment on the posts their friends also get chance to know about and business get benefited.

Facebook ADs: Your business at Facebook is not only limited to just friends or fan following. Facebook also allows you to chance to put up advertising campaigns. You can build your advertisements about your business and services, and as per the budget requirements, go for the campaigns suitable and required for your business. You can target your ads on the basis of demographics, educational level, interests, etc.

Save Money: Apart from all the facts, Facebook is free. You do not need to spend any charge for promoting your company through a Facebook Page, Facebook already have most of people addicted to it, so that you do not have to look for customers -they are already on Facebook but when you want extra result to reach with your audience you can boost the post or page, either its video or apps.

How can you make your business alive on Facebook?

In this modern world, every people are connected with internet for all purposes and to make lifestyle easier and faster. For any business Facebook has been important to attract customers and get success in business. Make your own Facebook page to attract customers, post various updates, photos, videos, links which attract customers to click you o Facebook and know about you and your business. Always consider the interest of customers before posting anything on Facebook.

Be Authentic: Share what you are genuinely excited, and posts all the updates clearly so that people can understand easily and get excited reading or viewing the posts you upload, and also attract new customers in your business.


Be Responsive: When people visit your Facebook page and comment on your posts, show that your business is listening to all customers and respond them politely. Always try to listen customers and solve their problems, this makes customer loyal towards you.

Be Consistent: You need to be continuously posting on your Facebook, which allows everyone to know about your latest posts, offers or any special announcements. The regularly you posts, the greater an opportunity you have for connecting with people and building trust among customers.

Do what works: Replicate all of your success and awards on your Facebook, this attract and inspire customers towards your business. Knowing your success stories, many people visits your Facebook page and you can get potential customers as well.

Product Promotion through Facebook Marketing:

Facebook promotion is very important for any business in this technological world. A good Facebook presence can help you engage your fans and grow your business. Create a wonderful Facebook page for your business .You’ll interact with Facebook users through your business page which will truly reflect your brand, use your logo for on Facebook profile photo. Only having Facebook page is not enough, you need to post, share various useful information about your products and brands to get more likes, comments and attract customers. Create good connections among the Facebook users, engage with followers, give various offers on Facebook and consider various ads on Facebook which will definitely promote your products and business on Facebook.

If a person ‘Likes’ on your Facebook page, it means they have an interest in your products and business. It means they are interested seeing posts in their News Feed about your business. Launching products using social media provides multi-media rich global platform. That makes it easy for each social network community to share the message and let people know about your brand and your services.

The Facebook fan page was built specifically for the book and its main aim was to provide a community site on the largest social networking community on the planet that would engage and then share. To build up fan base that provided critical mass to share an incentive to ‘like’ the page was achieved by giving away a free book.

Even you get “likes” in Facebook for your brand; there is delicate balance in promoting your business and products on Facebook. You want to see your products seen, liked, loved and sold through to customers. You must apply the attractive strategy to promote your brand on Facebook. You can give various offers, discounts, gifts and post it on Facebook which attracts customers to look after your posts and make purchase of your products.

Advertising on Facebook is easy you and your customers. From a Facebook Advert, people can download your app, claim an offer to bring into your shop, add an item to a shopping basket or take another action on website.

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